Based on auditing 1,000+ Shopify stores

Your Shopify store is leaking money.

The 215-point audit template used by a Platinum Shopify Partner agency. Find every conversion killer — and know exactly how to fix it.

Get the Audit Template — $49See what's inside ↓
215 audit points
Instant access
30-day guarantee

Built from auditing stores for brands like

WILDChelsea FCAbsolute CollagenOliver SweeneyCAREXCondor
The Problem

Most Shopify stores are bleeding revenue

After auditing 1,000+ Shopify stores, I can tell you: the average store has 30-50 fixable issues costing them 15-40% of their potential revenue. Most store owners don't know where to look.

✗

Low conversion rate

Traffic is coming in, but nobody's buying. You're bleeding ad spend.

✗

No idea what to fix first

You know something's off, but there are a hundred things it could be.

✗

Copying competitors blindly

You're guessing based on what other stores do — without knowing if it works.

✗

"Good enough" syndrome

The store looks fine to you. But "fine" is leaving thousands on the table.

✗

Paying agencies for basics

Spending £5K+ on audits that tell you things you could find yourself.

✗

Death by a thousand cuts

Small issues everywhere — each one costs 0.1% conversion. Together? Devastating.

Sound familiar? You're not alone. And it's fixable.

What's Inside

215 points. 10 categories.
Zero guesswork.

Every checkpoint is based on real patterns we've seen across 1,000+ stores. Not theory — data.

🏠
28
checkpoints

Homepage & Navigation

First impressions, hero sections, menu structure, search

📦
32
checkpoints

Product Pages

Images, descriptions, CTAs, trust signals, variants

🛒
24
checkpoints

Cart & Checkout

Cart drawer, upsells, checkout flow, payment options

📱
22
checkpoints

Mobile Experience

Responsive design, touch targets, mobile speed

⚡
18
checkpoints

Site Speed & Performance

Core Web Vitals, image optimization, app bloat

🔍
25
checkpoints

SEO & Discoverability

Meta tags, structured data, blog, sitemaps

🎨
16
checkpoints

Brand & Design

Visual consistency, typography, color, whitespace

🔒
20
checkpoints

Trust & Social Proof

Reviews, badges, policies, guarantees

📧
15
checkpoints

Email & Retention

Pop-ups, flows, post-purchase, segmentation

📊
15
checkpoints

Analytics & Tracking

GA4, pixels, conversion tracking, attribution

Get the full template →
The Transformation

Before vs. After the audit

✗Guessing what's broken
✓Knowing exactly what to fix, in priority order
✗Paying £3K–10K for agency audits
✓Same depth for $79 — do it yourself
✗"The store looks fine to me"
✓RAG-rated scores across 215 data points
✗Random fixes, no strategy
✓Prioritized action plan ranked by impact
✗Checking 10 things from a blog post
✓215 proven checkpoints from 1,000+ audits
✗No benchmark or baseline
✓Automated scoring to track improvement over time
Why Trust This

This isn't a random checklist
from the internet.

Shopify Platinum Partner

I'm Jason Stokes, CEO of Eastside Co — a Platinum Shopify Partner agency with offices in London, Birmingham, New York, and Hamburg.

My team of 70+ has built and optimized over 1,000 Shopify stores in the last 15+ years — for brands like Nike, Chelsea FC, Carex, and hundreds of high-growth DTC brands.

This audit template is the exact framework we use internally. Same categories. Same checkpoints. Same scoring system. The difference? You don't need to pay agency rates to use it.

1,000+
Stores Audited
15+
Years Experience
£2Bn+
Client Revenue
70+
Team Members
Eastside Co office — open plan creative workspace

Eastside Co HQ

70+ in-house designers, developers & strategists

The Eastside Co team

The Team Behind the Template

No freelancers. No outsourcing. Just experts.

Pricing

Choose your level

All tiers include the 215-point audit template. Pick the level of support you need.

Starter

The Audit Template

$49one-time
  • 215-point audit checklist (Google Sheets)
  • 10 categories covering every aspect of your store
  • Automated scoring & RAG ratings
  • Priority-ranked action items
  • Unlimited re-use across stores
Most Popular

Professional

Template + Expert Workbook

$79one-time
  • Everything in Starter
  • 40+ page expert workbook (PDF)
  • Good/bad examples with screenshots
  • Fix-it guide for every section
  • Action plan template
  • Priority support
Limited — 10 spots

VIP

Template + Workbook + 1:1 Call

$149one-time
  • Everything in Professional
  • 30-min 1:1 audit call with Jason Stokes
  • Screen-share review of your store
  • Personalized recommendations
  • Recording of the session
  • Priority email follow-up

🔒 Secure checkout via Stripe · 30-day money-back guarantee · Instant delivery

FAQ

Questions? Answered.

It's a comprehensive Google Sheets template. You'll get a link to make your own copy. It works on desktop and mobile — no special software needed.
The template is designed specifically for Shopify and Shopify Plus stores. About 80% of the checklist applies to any ecommerce store, but the recommendations and benchmarks are Shopify-specific.
Absolutely. Every checkpoint has clear pass/fail criteria written in plain English. The Professional tier includes a workbook with screenshots showing exactly what "good" and "bad" looks like for each item.
Free checklists give you 20-30 surface-level items. This is 215 points across 10 categories, built from auditing 1,000+ real Shopify stores. It includes automated scoring, priority ranking, and the same methodology a Platinum Shopify Partner agency uses on $50K+ audits.
RAG stands for Red-Amber-Green. As you complete the audit, each item is automatically scored and color-coded. Red = critical issue (fix immediately), Amber = improvement opportunity, Green = you're good. You'll see your overall score and category breakdowns at a glance.
Yes! Many agency owners and freelancers use this template to audit client stores. You can make unlimited copies for your own use. It's a great way to deliver professional audits without building the framework from scratch.
A 30-minute screen-share session with Jason Stokes personally. Share your audit results (or your store URL) and get direct, specific feedback on what to prioritize. Jason has audited 1,000+ stores as CEO of Eastside Co. Note: VIP spots are limited to 10 — after that, calls are conducted by senior strategists from the Eastside Co team.
Yes. If you go through the audit and genuinely don't find it valuable, email within 30 days for a full refund. No questions, no hoops. We've never had a refund request.

Stop guessing.
Start knowing.

Every day your store has unfixed issues is a day you're leaving money on the table. The audit takes 2-3 hours. The ROI lasts forever.

Get the Audit Template — $49
✓ Instant access✓ 30-day money-back guarantee✓ Used by 1,000+ stores